Ever since people have returned to having in-person conferences, organizers have been looking for new ways to attract people to their booths. Considering the large size of some of these events, it can be relatively difficult to consistently attract attention. After all, each individual booth is more or less competing for the same limited number of attendees. Those who have to promote their brand at a conference with a hard cap on the number of people allowed to attend may find themselves in an even rougher position.

Specialists are now turning to hologram signage technology as a way to alleviate this issue. By configuring signs that present a three-dimensional image to convention attendees, they’re able to provide much more information about a product or a startup brand than a mere traditional sign could. Passersby are actually able to see what something might look like outside of a virtual environment, which makes it far more likely for them to enter into a booth than they would otherwise be.

In most cases, hologram signage technology can present a much greater depth of information than even digital signs could. Most people are at least comfortable accepting a steady stream of text, but there’s no reason why they wouldn’t prefer to see a more realistic demonstration of what something might look like when it’s finished. Companies that haven’t yet been able to bring their ideas to market can turn to a holographic projector unit to ensure that they’re free to showcase something to members of the general public.