Stores often have devices near their entry doors that count the number of customers who come through. While this might not make a lot of sense right away, there are a few values that a customer counter offers to the business. When the store has a better idea as to how many customers are in the store at different times during the day and the days that they visit the store, it’s often easier to make a schedule for employees. The business can have enough employees on hand at peak times without spending as much money paying employees who might not be needed during slower times.

After gathering the information from the customer counter, the store can get a better idea as to the number of people who are physically shopping in the store and who might be shopping online instead if sales haven’t declined. Knowing the number of people who shop on certain days is also beneficial for marketing techniques. Managers can focus their sales on certain days of the week when they know more people could be in the store instead of having sales on days when they might not do enough business to make up for the discounts that are offered. Managers can also test new concepts during the busiest times of the week so that they reach more people.

Another benefit of counting the number of customers is that stores can better decide when to stay open and when they should close during the week. If the store knows that there aren’t going to be as many people shopping, then there’s sometimes no reason to stay open past a certain time during the day. These are benefits that can save the store money in the long run as it’s not paying for overhead or employees if there’s no one there.