How Not to Lose Money on Pay Per Click Campaigns

by | Aug 6, 2014 | Computer And Internet

Setting up an effective pay per click campaign takes work. It takes time and effort, money, and it takes knowledge. Many companies start their first pay per click campaign without one of the critical elements of successful ppc campaign — -knowledge. Without it, you could spend a considerable amount of money to learn the ins and outs and it can be a costly learning experience. More than ever, companies who want success either start with a pay per click management firm or those who learn through trial and error and frustration finally turn to an expert who can help them navigate the complexities of SEM campaigns. The right expertise will minimise the risk of losing money on Google Adwords and other PPC campaigns.

How do you ensure your company doesn’t lose money on pay per click?

That’s not an easy question to answer and there are no guarantees that you won’t lose money before you start to make money. But it doesn’t have to be a careless gamble. Pay per click management from someone knowledgeable can make it a more calculated risk. Keyword research, effective copywriting skills, good landing pages, and continuous analysis of results can ensure that a pay per click management investment pays you a great ROI, regardless of your PPC budget.

A variety of factors come into play when choosing someone for pay per click management. Things to consider include:

* Fees – How much will it cost initially and what will the ongoing costs be on top of your PPC budget amount. How soon can you expect to recoup your investment?
* Creatives & Marketing Collateral – Will banner ads and /or graphics be included or will you simply get text ads for the listed fee?
* Reporting – What sort of details will you get about the success of your campaign and how often can you expect reports?
* How many experts will work on your campaign? Smaller campaigns could have one manager and larger ones could benefit from several campaign managers working on your campaign together. Having a dedicated PPC manager could be extremely helpful to you and it offers accountability, too.
* What are the Guarantees? While PPC campaign success levels are difficult to pinpoint you should have reasonable guarantees from the SEM company as well as ongoing progress reports.
* Does the PPC Manager Work in Your Time Zone? Having access to your project manager when it matters to you is important. Regardless of whether your company is in Australia or elsewhere you want to deal with a company that staffs employees in your time zone so that you can get the help you need when you need it.

What else can a PPC Management Firm Help With?

A good pay per click manager can help with everything from keyword research to boosting your google score so that your ads get great placement. It’s also important to consider whether or not the pay per click management firm offers additional internet marketing services, like SEO assistance, web design, and other areas that can help you boost your online success levels.

Knowledge is power in pay per click and knowledge and expertise could help minimise the chance of losing money and will, naturally, boost the chances of a great return on your PPC investment.

Need help with pay per click management in Australia? Visit and let us help you maximise ROI on your next SEM campaign.

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